Myer pledges support for The Pyjama Foundation

This year Australian retailer Myer has pledged its support for The Pyjama Foundation, coming on board as a corporate partner.

From April 4, in every Myer store across the nation, every purchase of a uniquely designed pair of The Pyjama Foundation X Myer PJ’s will gift $5 to the Foundation.

What the partnership can achieve

CEO and Founder Bronwyn Sheehan OAM said the partnership was an incredible addition to the Foundation’s already National Pyjama Day campaign.

“Each year our campaign continues to expand its reach, and with the support of Myer in 2022, it’s exciting to envisage how many more lives we can impact,” she said.

Annabel Talbot, Myer’s GMM – Womenswear, Beauty, Intimates & Accessories, said the Company was thrilled to support this year Pyjama Day.

“The Pyjama Foundation does incredible work, through their Pyjama Angels, to improve the learning outcomes of young children in care, making such a positive and lasting difference to so many.

“To support their vital work, $5 from each pyjama set sold will support the valuable work the Angels do each and every day,” Ms Talbot said.

Statistics of Children in Care

Across Australia, there are more than 45,000 children in out of home care. Currently the Foundation is only reaching 1,100 of these children. 

The Foundation’s Love of Learning Program works by matching a community volunteer with a child in the out of home care system.

Mrs Sheehan said the statistics surrounding children in care are heart breaking but with the support of organisations like Myer, more vulnerable children can be reached.

“We know that 35% of Year 9 students in foster care do not achieve the national minimum standard for spelling,” she said.

“One in three children do not meet the minimum national standard for reading and 40% do not meet minimum standards for numeracy.”

Click here to view The Pyjama Foundation X Myer pyjama set or click here for more information  or to register for National Pyjama Day.